Author Archives: Stephanie_W

For this project we were asked to create a pattern to use for the brand identity of our product label.

The Process

Sketches

I leaned more towards design 5 and 8 in my original concepts and went on to create digital roughs of each pattern.

Digital Roughs

After trying each design on my product label I decided to go with the mountain landscape to tie into the products brand identity. Blue Ridge Brewing located in Blowing Rock North Carolina. The blue ripples were interesting but fell flat after looking at it all together.

Completed Brand

The idea behind my final product is that every beer Blue Ridge Brewing creates will have the mountain scene in the background and the colors will vary depending on the style of beer. 

After hours of color consideration illustrator 3D trial runs and placement tweaks I finalized my beer label design. It wasn’t easy trying to create the depth of my gingerbread man in a cohesive fashion.

Final label Design

Label Mockup

For this project we were asked to create and original product label and I chose to create a Beer label. I came up with Gingerbread head a white chocolate milk stout that embodies the grown up equivalent of milk and cookies in a bottle. With flavors of vanilla, cocoa, brown sugar, spices, and ginger. Below is how I started my process to creating the label art.

The Sketches

I knew I wanted to have a gingerbread man be the main attraction of the label I just wasn’t sure how I wanted him depicted just yet.

The digital rough in Black and White

I decided on sketch number 2 I thought it was fun and visually represented the beer in an eye catching way. I know I would personally pick this beer off a shelf to read the label further. However, the digital rough was very flat. So check my next post to see the completed label design.

For this project we were asked to create a graphic standards manual for a new college with the logo and some information already provided. Below is my graphic design manual displayed in images.

This was my first time attempting and completing a GSM. Where I feel there is room for growth and improvements, I am satisfied with my outcome. For the clothing and swag items I decided to break up the logo for diversity among the pieces. Below I have left a completed PDF of the Crucible GSM

For my set of banners I decided to keep the same theme throughout. Using the same theme used on the name tag lanyards. These banners will be displayed near each station to grab the attention of the guest.

In the beginning I struggled with fitting the information on the page so that it was organized and legible. After a lot of trial and error I finally came to a finish product I liked for the mall flyer advertisement. I made adjustments on which information needed more emphasis. In order to draw attention. To see the final product slide the cursor to the left.

For my two advertisements I did a combination of street sign displays and handout flyers. With the intention that the flyers would be left at local coffee shops, offices, gyms, etc to reach my desired age group of 25-45.

For my finalized logo I created 3 variations to be used on different platforms and pieces of promotional swag. After class critique I realized that the bold stroke was unnecessary around the sun when using the color logo. Over all I am very pleased with the way my logo came out. I can see it being used on several promotional pieces and I stayed true to my original concepts by keeping it simple.