In the beginning stages of finalizing my logo, I took my favorite two sketches and combined them. While altering the angle of the sun from my original. Once I was happy with the look of it I uploaded the sketch into illustrator and traced it with the pen tool. I then spent time deciding what shade of yellow, blue and green I wanted to use. I knew I wanted to keep it simple. However, I struggled with line weight and text placement.
For the second round of sketches I created 40 iterations of the best-chosen thumbnails from round one. I created these with micro pens to create more contrast and visibility for the presentation. I wanted to keep the design simple and readable.
I used a variation of windmills, power plugs, suns, and panels while trying to execute the best logo for the Think Big Solar Conference. I decided to create a variety of ideas revolving around circle layout to keep simplicity within the design.
The beginning process of my take on the Think Big Conference in 40 thumbnails. Originally, I was undecided on the topic, so I sketched up ideas on three different topics. I was undecided between water pollution, solar energy, and hypnosis. I had the most concepts for solar energy and during class critique I received the most feedback on the solar energy thumbnails. So I decided to take them further.
SW_Designs